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5 Key Differences Between Pinterest and Instagram Messaging
According to a recent study on the use of social media marketing by big businesses, over fifty percent of the Interbrand 100 is using Pinterest as an online marketing channel. Forty percent of these...
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Why The New Pinterest Contest Rules (Mostly) Make Sense
Once the Wild West with its lack of restrictions on contests, Pinterest has new marketing guidelines for businesses that clamp down on certain types of promotions and sweepstakes. While the rules might...
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How to Use Facebook Contests to Generate Qualified Leads
Facebook contests are a great way to increase fan page likes and infuse fun in your social marketing efforts. However, if you’re building a contest to produce something more sustainable for your...
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The Art and Science of a Hashtag Campaign
If you’re serious about running a marketing campaign across social media channels, try using a hashtag as part of your strategy. Hashtags are not only a great way to spread brand awareness, but...
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Is Facebook Ready To Go Mobile in 2014?
In 2014, Facebook will be accessed by an increasing number of users on mobile devices. Is it ready for this growth? Based on these missteps the social network made in 2013, its handheld future seems...
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5 Mobile Mistakes Social Media Gurus Make Every Day
Social media experts don’t know everything about social media. But they do set an example for the businesses that rely on their services. So why is it that so many experts neglect to speak about mobile...
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